Explainer
VIC GOV
Free Public WiFi
An engaging explainer video for the Victorian Government's Free Public WiFi initiative. The project required a clear, approachable visual style to communicate the benefits and functionality of the new public WiFi system across Victoria.
We developed a vibrant, inclusive visual language that resonated with diverse audiences while maintaining the government's professional standards. The animation seamlessly blends infographic elements with character-driven scenarios to illustrate how the service enhances public connectivity.
We developed a vibrant, inclusive visual language that resonated with diverse audiences while maintaining the government's professional standards. The animation seamlessly blends infographic elements with character-driven scenarios to illustrate how the service enhances public connectivity.
Credits
Client:
Victorian Government
Agency:
Storylab
Creative Direction:
James Cowen
Motion Design:
Yes Captain
Sound Design:
White Owl Sound
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