Event Design
UBER FREIGHT
Deliver 2023
We created dynamic event graphics and animations for Uber Freight's annual Deliver conference, which hosts 300 of the world's largest shippers.
The package included a high-impact opening sequence for a 40-foot screen, speaker name graphics, and large-format screen visuals that helped showcase Uber Freight's next generation of logistics technology and AI-powered solutions.
The visual language needed to reflect Uber Freight's position as an industry leader while maintaining their recognizable brand identity across all conference touchpoints.
The package included a high-impact opening sequence for a 40-foot screen, speaker name graphics, and large-format screen visuals that helped showcase Uber Freight's next generation of logistics technology and AI-powered solutions.
The visual language needed to reflect Uber Freight's position as an industry leader while maintaining their recognizable brand identity across all conference touchpoints.
Opening Titles
Concepts
Concept 01: transforms the visual experience through bold three-dimensional forms enhanced by cinematic lighting perfectly suited for theatre environments. This approach amplifies movement through illuminated speed-lines that evoke technological power, creating a premium, modernist aesthetic. The concept balances 2D text for contrast with striking 3D elements when maximum impact is needed, showcasing Uber Freight's transportation focus through stylized, high-tech visuals that embody swift movement and innovation.
Concept 02: takes a lighter, more refined approach centered around the bold rectangular logo lockup that evokes shipping containers, a core element of logistics. This clean, confident design anchors stylized 3D container boxes that move dynamically across the frame, showcasing the bustling nature of modern logistics. Smaller elements dart about at high speed, representing parcels and communication flowing through a sophisticated tech network. The concept maintains excitement and high-tech energy while offering a more streamlined design that contrasts beautifully with Concept 1's dramatic lighting.
Event Deliverables
Here is a small sample of the deliverables that were created for the event.
Walk in Loop
Fireside Loop
Speaker Cards
Product Hype Reel
Jenga Tower
AI Cube Loop
Background Loop
Credits
Client:
Uber Freight
Agency:
Curious and Co
Creative Direction:
James Cowen
Motion Design:
Ted Adair & James Cowen
Sound & Music:
Sean Crowley
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