Strepsils Extra

Break foil in case of emergency: Strepsils Extra honey and lemon lozenges are the emergency extra relief for sore throats this winter.

We drew inspiration from the warm palette of honey and lemon to create a striking world for the fantastical action to play out in. We chose to design vehicles of a bygone era to bring a sense of nostalgia to the spot.

The goal was to create a campaign that would cut through the noise of seasonal advertising taking the brand in a new direction that's hard to forget.