Explainer
SESSION
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We wanted to push the typical boundaries of what a traditional explainer video is with lots of attitude and an aesthetic dualism of tech and punk.
Naturally, we turned to Cinema 4D – our preferred 3D animation software, along with the blazingly fast Redshift GPU renderer to achieve the dark moody vibes.
We wanted to push the typical boundaries of what a traditional explainer video is with lots of attitude and an aesthetic dualism of tech and punk.
Naturally, we turned to Cinema 4D – our preferred 3D animation software, along with the blazingly fast Redshift GPU renderer to achieve the dark moody vibes.
Previz
Thinking
There's a gazillion explainers and brand films out there.
How do we stand out?
We believe the most memorable stories are those that shock or surprise.
Remember the Red Wedding? You can't count the number of shocking moments in South Park or Family Guy, and who can forget Gwenyth's head-in-a-box?
Let's subvert expectations of an explainer with irreverance and unconventional langUage.
How do we stand out?
We believe the most memorable stories are those that shock or surprise.
Remember the Red Wedding? You can't count the number of shocking moments in South Park or Family Guy, and who can forget Gwenyth's head-in-a-box?
Let's subvert expectations of an explainer with irreverance and unconventional langUage.
Scope
branding
scriptwriting
creative direction
motion design & animation
colour & edit
sound direction
scriptwriting
creative direction
motion design & animation
colour & edit
sound direction
Moodboard
Styleframes
Credits
Client:
Lokinet
Creative Direction:
James Cowen
Motion Design:
Yes Captain
Sound:
White Owl Sound
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