Yes Captain

QMS

Media

A brand story told in a white world, three colours, and one clear hit.

Set in a minimalist white canvas—from skylines to cityscapes—the narrative unfolds through three distinct color epicenters, each anchored to elements of the QMS logotype.

The concept artfully demonstrates QMS's core attributes: innovation, impact, and engagement.

The deliberately monochromatic environment culminates in an ingenious logo reveal, showcasing how Australia's fastest-growing outdoor media leader transforms urban spaces into compelling digital storytelling platforms.

Credits

Client
QMS Media
Agency
We Are Standard
Creative Direction
James Cowen
Executive Producer
Kim Cowen
3D Motion Design & Animation
James Cowen & Hugo Hors