Explainer
SHOPMATE
Yes Captain was engaged to produce this explainer video for Australia Post's new ShopMate service, which lets you shop without borders. With a ShopMate delivery address, you can now shop at online stores that only ship to USA addresses and Australia Post will handle everything.
The project required a clear, engaging visual style to explain the service's benefits and process, combining infographic elements with character-driven storytelling to create an informative yet entertaining explainer.
The project required a clear, engaging visual style to explain the service's benefits and process, combining infographic elements with character-driven storytelling to create an informative yet entertaining explainer.
Credits
Client:
Australia Post
Agency:
Storylab
Creative Direction:
James Cowen
Illustration/Animation:
Juan Buscarons
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