Event Design
AFL
LED Fan Engagement
This was the very first year of LED screens used at AFL matches and boy what a headscratcher!
The project involved creating high-impact motion graphics for stadium LED screens, incorporating team branding, match statistics, and crowd participation elements.
The animations were designed to work across various stadium configurations while maintaining visual impact and legibility at scale.
The project involved creating high-impact motion graphics for stadium LED screens, incorporating team branding, match statistics, and crowd participation elements.
The animations were designed to work across various stadium configurations while maintaining visual impact and legibility at scale.
Credits
Client:
AFL
Creative Direction:
Yes Captain
Motion Design:
Yes Captain
Concept Designer:
Sacha Bryning
2D Character Animators:
Canaan Mendelsohn, Vikki Ong
3D Character Animator:
Charles Ewart
Motion Designers:
Simon Burgin, Andrew Montague, Jeremy Mansford, James Cowen, Chris Northey
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