Motion Design
Fan Engagement
Project
A series of dynamic LED animations designed to enhance fan engagement at AFL matches. The project involved creating high-impact motion graphics for stadium LED screens, incorporating team branding, match statistics, and crowd participation elements.
The animations were designed to work across various stadium configurations while maintaining visual impact and legibility at scale.
Credits
Client
AFL
Creative Direction
Yes Captain
Motion Design
Yes Captain
Concept Designer
Sacha Bryning
2D Character Animators
Canaan Mendelsohn, Vikki Ong
3D Character Animator
Charles Ewart
Motion Designers
Simon Burgin, Andrew Montague, Jeremy Mansford, James Cowen, Chris Northey