Luna Park | Biggest Summer Ever | TV Commercial
When you think fun in the sun, there’s no more iconic summer location than Luna Park. Yes Captain was thrilled to be invited to create a big, bright and fast-paced animated TV Commercial for Luna Park and their “Biggest Summer Ever” campaign.
With just three weeks available from brief to on air date, our team designed a world of fun-filled rides that come to life once touched by the infectious happy vibes of our sun character.
The concept called for the suns rays to paint the world of Luna Park. Through research and development, the team came upon a technique employing a fake UVW pass that gives us the ability to retexture 3D objects in the compositing phase. This allowed us the flexibility needed to manipulate colours and direction of the strokes without the need to constantly re-render elements from 3D.
Built entirely in our 3D software of choice, the powerful Cinema 4D, and rendered with the beautiful Arnold unbiased renderer, the team were later honoured with a Gold award for motion design from the Muse International Creative Awards.
Client | Luna Park
Agency | We Are Standard
Creative Direction | James Cowen
Executive Producer | Kim Cowen
Motion Design | Ted Adair & James Cowen
3D Modelling | Edwina Joel
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Phone: 0411 744 015
Studio: 1/149 Chapel St, St Kilda