AFL | Digital Stadium Graphics | Events
Yes Captain was commissioned by the AFL to create animated, digital signage & fan engagement for 5 clubs in just 30 days. The creative output was massive – equalling over 1 kilometre of digital signage, across two seating levels, at three of Australia’s biggest sporting stadiums, Etihad Stadium, the Melbourne Cricket Ground and Simonds Stadium.
Employing a range of techniques, including traditional hand drawn animation, 3D character animation, motion graphics, and 3D elements, Yes Captain brought to life pre-game excitement, key in-game moments, plus a swag of team mascots including a running and barking Bulldog, a flying Captain Carlton, a boxing Kangaroo, and a screeching Geelong Cat. A total of 1200 videos were delivered and at over 47,000 pixels in width, is the largest digital screen content in Australia.
Client | AFL
Studio | Yes Captain
Creative Direction | James Cowen
Concept Design | Sacha Bryning
2D Character Animation | Canaan Mendelsohn, Vikki Ong
3D Character Design & Animation | Charles Ewart
Motion Design | Simon Burgin, Andrew Montague, Jeremy Mansford, James Cowen, Chris Northey
© 2018 | All Rights Reserved
James (CD): 0411 744 015
Kim (EP): 0415 616 568
Studio: 2/92 Clyde St, St Kilda VIC 3182